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Live Branded: The Rise Of Branded Residences

Live Branded: The Rise Of Branded Residences

The Singapore office of List Sotheby’s International Realty (List SIR) has recently released its latest research paper on branded residences, titled “LIVE BRANDED: The Rise of Branded Residences”, the paper is basically an overview of the branded residence market, the latest trends, as well as the growth of the market in Southeast Asia.Branded residences came forth through a partnership between luxury residences and hospitality brands. This collaboration is possible when the brand name of a hotel is licensed for use on the residence. Aside from that, the hotel operator may also form a more intimate alliance with the developer to…

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